Statistically speaking, about 1 in 5 Americans believed that the world would end yesterday, December 21. The U.S. and Turkey were tied for the most citizens harboring millennial suspicions. Why so many? The first, and most important reason, is that America is number one.
Seriously though, inspiration for these beliefs can be found in movies that stoke their fires. Religious imagery is another source. Regardless of your spiritual inclinations, we live in a culture where Judeo-Christian archetypes have taken root in the popular zeitgeist. Apocalyptic prophecies are pretty darned irresistible and the Old and New Testaments are full of such visions. Seepage into secular thought is inevitable. Then again, those ancient stories may be just tapping into something deeper in the human condition.
Analysis of some evidence is pending at the moment but early reports confirm that the world did not end yesterday. That’s right. We made it! Planet Earth and everything on it narrowly dodged a nonspecific and almost certainly fictitious destruction.
It has been fun to speculate about the end, providing great conversation material in the pub. Now, we must place this event in the folder that contains the Y2K non-event, among others, and move on to the next gripping prophecy.
While you wait for the next “end of days,” I would suggest enjoying a beer. Warnings about the end are frequent, so you may only have time for one before we all kick the collective bucket. Make it count.
It would be a shame to face the universe ripped asunder without a Super Shiver IPA in hand. You can call it Imperial Shiver, if you like. This amped up version of Normal Shiver is no huge departure but does pack a bit more of a punch at 7.6 percent alcohol by volume (ABV). It’s distinct in other ways, like the pronounced hop profile and an almost solid mouth feel.
If hops aren’t your thing, try Cherry Christmas, SRB’s winter seasonal. I heard people talking about this since I started working in the pub and had created a mythical uber-seasonal in my mind that would lay to waste all other winter beers. Predictably, this is not exactly the beer I was expecting. Cherry Christmas is a dark amber (or is it light brown?) ale packed with the flavor of cherries and the Christmas spirit. Like many SRB brews, it’s an easy drinking and lighter experience than you would expect from a winter beer.
For the Love of Beer
I’ve worked in the pub for 7 months now and have seen many changes there. SRB, as a company, has been making moves during that time to get bigger, pour more beers, have more live music, and generally become a more successful business. The heart of that process is the passion that the owners have for what they do. It’s not often that people create the opportunities to do what they love for a living. That passion shows in the beer, in the pub, and the growing number of tap handles in Treasure Valley and McCall.
SRB is a small building but this has only been a catalyst for creativity. The Matt’s are constantly finding ways to squeeze a little more space out of the building and continue expansion. It has been inspiring to see the brewery and pub evolve as the reach of the business grows. Lately, things have been changing on a daily basis.
A big change of late is the newly enclosed patio. Have you tried to get a seat or just get in the door at the pub on a busy winter night? At times, it has been close to impossible. This doesn’t sit well with any of the team. In order to turn fewer people away, the back patio of the pub has been enclosed in removable plastic walls. Combined with heaters, the patio has become a comfortable place to enjoy dinner on a winter evening. Disclaimer: We only intend to heat the patio when the pub fills up or to accommodate a large party, in the interest of consuming fewer fossil fuels.
Minor changes inside the pub have also taken place, including a new refrigerator that will one day be the home of SRB bottled beer. Yep, bottled beer. Stay tuned for more details.
One final note: On New Year’s Eve, we hope that you’ll stop by to celebrate with live music by Stoneseed, as we greet 2013 and wave goodbye to 2012. Check out Stoneseed on their Facebook page at https://www.facebook.com/stoneseedband?filter=1 and get your boogie shoes all polished up for a night of dancing and making merry.
Everyone at SRB wishes a happy, hoppy holidays to you!